Illustration and purpose

I've been working with the team at Powerco on a campaign called Replant For Tomorrow.

This sustainability initiative began last year when I was approached to work with the communications team to name, brand and design for this great idea.

Sparked by the very simple circle of Powerco's core brand, I developed a graphic illustration that represents the diverse flora and fauna of Aotearoa. A playful, graphic representation of the biodiversity this initiative seeks to protect.

Great to be part of a corporate responsibility project that is up and running and growing, as the project extends to more regions across the motu and Powerco partners with other companies to widen their positive impact.

You can read more about Replant For Tomorrow and watch a video here